Turning a crisis around: helping businesses respond to serious and immediate threats to their reputation, sales and operations

Whether it is an NGO campaign, adverse media coverage or a consumer boycott, crises test companies like nothing else. How a business responds to a crisis can determine whether its brand is permanently damaged or emerges intact.

Sancroft prides itself on helping its clients avoid crises: not by relying solely on communications – which if unaccompanied by substance are invariably found wanting – but by helping our clients clearly understand the problems they face and implement a suitable strategy to deal with them.

However, sometimes businesses turn to us when they have been hit by a crisis. They choose Sancroft because we have the speed, expertise and experience to help their business create the right strategy to turn a crisis around. Crucially, we understand the value of taking material, provable but affordable actions: because communications work only so far, and so long, before a business that has not made the necessary changes is once again in the uncomfortable glare of the public spotlight.