Telling it how it is: reporting clearly, engaging effectively, and building a positive brand reputation.

If a company does not communicate its corporate responsibility strategy and actions, it will never get the full return on the effort it has made. Good CR communications are critical to winning customers, engaging potentially hostile interest groups, getting ahead of competitors, motivating and attracting employees, driving beneficial change through a business, and building a positive brand reputation. Sancroft has the experience and expertise to help businesses ‘tell it how it is’ – communicating truthfully but effectively.

The start of most effective communication strategies is good reporting. For large companies, disclosure of corporate responsibility performance through year-on-year reporting is now standard practice. Sancroft has considerable experience in helping companies report clearly and effectively, and has produced a host of corporate responsibility, sustainability and environment reports for major global companies. We are also expert in compliance with voluntary reporting initiatives and helping clients gain entry to global sustainability indices.

But reporting is not the same as good communication. Sancroft understands that companies must now engage different audiences across diverse media. We increasingly help clients communicate their CR strategy and actions in innovative ways, exciting customers and engaging ngos, informing community groups and motivating employees. We understand that, ultimately, CR is a competitive tool and that a company’s CR communications must be good if it wants to win.

Sancroft can help in a number of ways: